My understanding of this week’s topic explores the further dismantling of traditional legacy media and how we as the audience are becoming more and more active in our participation in the way information is presented to us. We are no longer the recipients of media that comes from a centralised source (one source that presents to many, or “one to many”), and passively engaging in the information that is being fed through a gatekeeper (sole source). Instead we are now engaged in a decentralised network where we are both the audience and active participants in the flow of media.
In other terms, this is seen as a shift from monologic media, where the source of information presents it to the isolated audiences without the participation of the audience, to dialogic media, which creates a feedback loop with many different participants sharing and communicating information (a network of participants) without a singular source.
PGAKreation 